As soon as you throw around words like “Ethical”, I get ready for a lecture on morality and religion. That is not the intent of the next few paragraphs. However I will provide you with a sliding scale and might impose your own sense of ethics and morality to find out which end of that scale you are comfortable that has. I am quite convinced that ethics is a sliding scale affected by Risk, Reward and Desire.
Risk = Likelihood of punishment
Reward = Length and width the prize
Motivation = Emotional drive derived from positive or negative circumstances.
As an example, if you ask most people when would eat food from a dumpster, most would say “Hell No”. However, as your hunger grows and your options for something better recede, your willingness to partake belonging to the dumpster dining experience will grow.
When it for you to reviews there will be the obvious question of what will reviews do for me. I do believe there are four primary benefits for reviews:
1. Ego boost for the online marketer. “They like me!, They really much like me!”
2. Social signals to the search engines that people are engaging with company. This tends to effect ranking several small degree. buy google reviews
3. A visual indicator that makes your business listing stand out. In the instance of a Google listing, five yellow stars exhibit after you get 5 reviews in which makes your maps listing more noticeable and more probably get clicks or calls.
4. Positive affirmations to your new potential customers that others have found what you provide to be of worth.
Obviously, the fourth is the primary factor of love. 60% of online shoppers look at reviews before making a choice. Refer to link at the foot.
Most business owners already know our. So, reviews are something that business owners want. However, I have come across a lot of confusion about where the reviews should go and how much value and weight they carry. Main dangers associated with value is based on credibility from buyers and possibly search. Here are where most of state end up and the value that they carry.
Company Website: Written Review – review carries no weight with motors like google and very little credibility with potential because everyone knows you control their website and you can put anything good for your health on their whatever the truth of the statement or if the customer is a real person or not.
Company Website: Video Review – This carries more weight with your customers because people cane easily see that it is actually a person and not really a creation of your imagination. They still don’t know if this person is actually a customer of yours or just a very good friend that owes you a favor, but it looks more realistic. Often these types of reviews are good for most a specific product page or the page that discusses a service you provide.
Google Plus: This would carry more weight with potential customers because they know you can’t delete a bad review and it is slightly difficult to fake the product evaluations.
Yelp: This will carry more weight than Google reviews because it is even harder to fake these reviews and you cannot delete bad reviews from this forum. This review platform carries a lot of credibility with Google as well. Yelp has a loyal following and you will find numbers of people who use that rather than a search engine.
Facebook: It is nice to have celebrities and a written review on Facebook because there are loyal Facebook followers that give this platform credibility. While you can’t delete bad reviews from Facebook, it is not really well-known fact.
Yellow Page or Dex: It fantastic to have a minumum of one review on this platform because it tends to influence that group of people which like to use this search tool.
Other places that you may want to have reviews include: Citysearch, Manta, Superpages, Kudzu, Best of the Web, and Ddd. If you can get reviews on Angie’s list those are pretty solid because these are nearly impossible to fake.
Now that fretting or constant the value of reviews and where to put them it’s time to address the original question of an individual “pay” for both of them?