Sitewide links are the ones which show up on every page of the site. These generally show up in either the menu/navigational bar or part of your website, in the header section, or in the footer section. Sitewide links may be going to be internal (pointing to pages on that same site) or external pointing to pages on other websites.
An example would be footer links like those right on this website:
Internal sitewide links are completely fine and are utilized by most websites simply because they make for a user friendly experience. Furthermore, they’re not being employed to spread link juice to other sites, or in other words they’re not utilized to affect Google or some other search engines with the purpose of improving someone’s rankings artificially. Each of the traffic and link juice stays and spreads around your web site with internal sitewide links and helps your audience navigate your site more effectively.
External sitewide links are where it starts to get hairy, because you’re now together with a hyperlink to another website on each and every page of your site. In today’s anal retentive realm of search engines like google, that looks suspicious as you would expect. Be aware that the following is my own personal conjecture because Google has never appear and made it explicitly clear one of many ways or perhaps the other. If you make the link NoFollow, adding the rel=”nofollow” tag for the link, it won’t pass any influence/link juice to other sites, you already know that you simply won’t possess issues down the road because you’re not trying to pass influence, simply a helpful link for that traffic purposes. No problem with this at all, so if you’re unsure, opt for NoFollow.
Conversely, in the event you leave the web link as being a DoFollow, and particularly if that link’s key phrases is the keyword you’re targeting on that linking to page, you may get dinged by Google someday in the event you haven’t already. In the event you increase the sites towards the profile, it gets much more dangerous.
Ultimately it’s very subjective with a lot of shades of gray instead of a yes or no answer. In case your anchor-text is much more of any branding keyword and you’re only carrying it out from one site to another one, then that’s not as big of an issue.
Should you really just want your link to function in order to send visitors from one site to another, allow it to be NoFollow. Many webmasters aren’t worried about SEO Houston in terms of sitewide links; they may not care if their internet site ranks well, they just want the traffic from one site to attend the other, and NoFollow will accomplish which simply fine.
Avoid strictly text based articles, blog articles, as well as informative pages. More varied content in the form of images, infographics, video, and also forms goes quite a distance in delivering a much more versatile and interesting user experience in delivering your content. Search engines like google know this, and consequently will usually reward the page which employs multiple options for delivering fcfrts content over the text based page within the same topics. While search engines are getting better about determining what certain content articles are about without needing to be explicitly told every time in the meta data, effective keyword usage within your content continues to be best indicator for search engines to simply see how to index your page.